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Lea Baumann
Scientist

Lea Baumann

Member of JRC Social Media

Lea Baumann has been a researcher and PhD student at the IWM since August, 2017. She works for the WissenschaftsCampus project “Overcoming cognitive and motivational barriers for networking: contact recommendation systems in professional settings” and is part of the workgroup Social Media. The project wants to find out which factors positively or negatively affect networking behavior and how they can be promoted or attenuated respectively. In addition to studying the influencing factors, an algorithm for contact recommender systems in professional social media will be developed in cooperation with the computer science department of the University of Tübingen. This algorithm on the one hand takes into account the findings on factors influencing networking behavior and on the other hand aims to improve existing recommender systems for business networks.

Lea Baumann studied communication science and media research (M.A. 2017) at the University of Hohenheim with focus on communication and media psychology as well as market, opinion, and persuasion research. In her master's thesis, she examined the perception and opinion of populism coverage in Germany.

Projects

Overcoming cognitive and motivational barriers for networking: contact recommendation systems in professional settings

Proceedings

Baumann L., & Utz, S. (in press). How to encourage people to build diverse business networks? Proceedings of the 2019 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM). New York : ACM.
 

Conference Contributions

Baumann, L., & Utz, S. (2019, August). How to encourage people to build diverse business networks? 2019 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM). Vancouver, BC, Canada. [Talk]
 

Baumann, L. (2018, October). Professional Networking Online: How do people socially categorize their business network when they network on professional social networking sites (PSNS)? European Association of Social Psychology (EASP). Brüssel, Belgien. [Talk]
 

Baumann, L., Utz, S., & Kirsch, A. (2018, September). Professional networking behavior: Differences between offline and online networking. 51. Kongress der deutschen Gesellschaft für Psychologie (DGPs). Frankfurt am Main. [Talk]
 

contact

Lea Baumann

Lea Baumann

Schleichstraße 6
72076 Tübingen
Room 6.603
phone: +49 7071 979-320
fax: +49 7071 979-124