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The impact of social attachment on knowledge exchange in social software platforms

Social Processes Lab




IWM budget resources


A growing number of organizations implement social software platforms to enhance knowledge exchange and learning. But users often do not use them as extensively as desired. This research project aims to address the question how knowledge exchange with social software can be fostered, the main focus being on the impact of social attachment on the motivation to share own knowledge with other users. Preliminary results show that social attachment has an impact on the evaluation of social consequences in the context of knowledge exchange (such as striving for reputation) and thus influences knowledge exchange using Web 2.0 technologies.


Behringer, N., &Sassenberg, K. (2015). Introducing social media for knowledge management: Determinants of employees’ intentions to adopt new tools. Computers in Human Behavior, 48, 290-296.

Behringer, N., Sassenberg, K., & Scholl, A. (2017). Knowledge Contribution in Organizations via Social Media. Journal of Personnel Psychology, 16, 12-24.