Franziska Gaiser

Member of the junior research group Social Media

Since July 2019, Franziska Gaiser has been working as a research assistant and PhD student at the IWM in the junior research group Social Media. As part of the joint project "digilog@bw - Digitalisation in Dialogue" she is working on AI-supported voice assistants as a source of information. She investigates how people use these technologies in their everyday lives and how the regular use of voice technologies affects the extent to which information is searched, the evaluation or trust in sources and the importance of voice assistants in the transmission of information and news. In her master thesis she also dealt with smart speakers and investigated the adoption of these devices into domestic environments and their integration into everyday life.

Franziska Gaiser studied Media Sciences and German Studies at the University of Tübingen and Communication Science and Media Research at the University of Hohenheim (M.A. 2018). During her studies she worked in the field of program monitoring and online market research.

Projects

digilog@bw – Digitisation in dialogue: AI-based voice assistants as a source of information

Use of media to cope with the SARS-CoV-2 pandemic

Proceedings

Simpson, J., Gaiser, F., Macík, M., & Breßgott, T. (2020). Daisy: A Friendly Conversational Agent for Older Adults. Proceedings of the 2nd Conference on Conversational User Interfaces (Article 33) (pp. 1-3). https://dx.doi.org/10.1145/3405755.3406166

Conference Contributions

Gaiser, F., & Utz, S. (2021, September 8-10). Is hearing really believing? The importance of modality, sponsor credibility and message accuracy for perceived message credibility during information search. 12th Conference of the Media Psychology Division of the German Psychological Association (DGPs). Aachen. [Poster]

Gaiser, F., & Utz, S. (2021, November 17-19). Meine tägliche Beruhigungsdosis’: Der Erfolg des Podcasts „Das Coronavirus-Update“ mit dem Virologen Christian Drosten und Auswirkungen auf Hörer*innen während der COVID-19 Pandemie. 6. Jahrestagung der DGPuK-Fachgruppe Gesundheitskommunikation. Universität Hohenheim, Stuttgart. [Vortrag]

Lüpken, L. M., Wolfers, L. N., Utz, S., Nabi, R., & Gaiser, F (2021, September 8-10). Coping with the COVID-19 pandemic using media: Extending the coping-fit-hypothesis to media use. 12th Conference of the Media Psychology Division of the German Psychological Association (DGPs). Aachen. [Talk]

Simpson, J., Gaiser, F., Macík, M., & Breßgott, T. (2021, July 27-29). Daisy: A friendly conversational agent for older adults. Demo presentation on the 3rd Conference on Conversational User Interfaces (CUI). [Talk]

Utz, S., Gaiser, F., & Wolfers, L. N. (2021, May 27-31). Virologists as superheroes? The role of parasocial relationships for the effects of science communication by German virologists during the COVID-19 crisis. 71st Annual Conference of the International Communication Association (ICA). [Talk]

Utz, S., Gaiser, F., & Wolfers, L. N. (2021, September 8-10). “Unseren täglichen Drosten gib uns heute”: Effects of science communication by virologists during the COVID-19 crisis in Germany and the role of parasocial phenomena. 12th Conference of the Media Psychology Division of the German Psychological Association (DGPs). Aachen. [Talk]

Gaiser, F., & Vogelgesang, J. (2020, May). “Hello Alexa!”: Smart speakers as new digital roommates. an analysis of online posts and reviews. 70th Annual International Communication Association (ICA) Conference (online conference). Brisbane, Australia. [Talk]

Gaiser, F., & Vogelgesang, J. (2020, März). „Hallo Alexa!“: Intelligente Lautsprecher als neue digitale Mitbewohner – Eine Analyse von Online-Beiträgen. 65. Jahrestagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft. München. [Vortrag]

Contact

Franziska Gaiser

Schleichstraße 6
72076 Tübingen
Room 6.604
phone: +49 7071 979-347
fax: +49 7071 979-124