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Acceptance of digital media in work and private life

WorkgroupSocial Processes Lab 
FundingIWM Budget ressources
Project description

Digitalization permeates numerous areas of life and offers new opportunities - in private as well as in professional life. Apps are used, for example, to fight pandemics or supplement physiotherapy; Artificial Intelligence, robots or other digital assistants support work in companies. However, users are not always enthusiastic about new technologies and the accompanying changes right away , even if they would objectively benefit from these technologies.

In these projects, we investigate how the acceptance of digital technologies can be increased in different areas of life. In doing so, we examine both determinants of technology acceptance among employees and potential intervention options for increasing technology acceptance. This research is carried out in the field with partners from the respective application areas (e.g. industry, medicine, etc.) as part of IWM’s Research "in Action" approach.


Hampel, N., Sassenberg, K., Scholl, A., & Ditrich, L. (2024). Enactive mastery experience improves attitudes towards digital technology via self-efficacy – a pre-registered quasi-experiment. Behaviour & Information Technology, 43, 298-311. Open Access

Hampel, N., Sassenberg, K., Scholl, A., & Reichenbach, M. (2022). Introducing digital technologies in the factory: Determinants of blue-collar workers’ attitudes towards new robotic tools. Behaviour & Information Technology, 41(14), 2973-2987. request document

Sassenberg, K., Roesel, I., Sudeck, G., Bernecker, K., Durst, J., & Krauss, I. (2022). The relation of attitude toward technology and mastery experience after an app-guided physical exercise intervention: Randomized crossover trial. JMIR Formative Research, 6(2), Article e28913. Open Access

Scholl, A., & Sassenberg, K. (2021). How identification with the social environment and with the government guide the use of the official COVID-19 contact tracing app: three quantitative survey studies. JMIR mHealth and uHealth, 9(11), Article e28146. [Data] Open Access

Behringer, N., & Sassenberg, K. (2015). Introducing social media for knowledge management: Determinants of employees' intentions to adopt new tools. Computers in Human Behavior, 48, 290-296. request document


PD Dr. Annika Scholl Pasqualini PD Dr. Annika Scholl Pasqualini
Tel.: +49 7071 979-257

Project team

Dr. Nora Hampel