Scientist

Eva Rudholzer

Eva Rudholzer

Portrait of Eva Rudholzer

Member of the Everyday Media Lab

In June 2023, Eva Rudholzer started working as a research associate and doctoral student at the IWM in the Everyday Media lab. Within the project "NewOrder" she investigates the understanding of perceptions of roles, sources and hierarchies in online scientific discourses and their impact on individuals' trustworthiness assessment and knowledge gain. Furthermore, she is interested in how personal experiences with science communication affect the selection of scientific information in online contexts and the trust in science.

Eva Rudholzer studied Media Economics and Media Management & Communication at the Stuttgart Media University – where she focused on science communication in the environmental field for her master's thesis. After graduating, she worked for two years as a science communication consultant for the Rhineland Study of the German Center for Neurodegenerative Diseases (DZNE) in Bonn.

Eva Rudholzer

Schleichstr. 6

72072 Tübingen

Room 6.608

+49 7071 979-313e.rudholzer@iwm-tuebingen.de

Lab membership

Projects

Projects with a current term and projects that have taken place in the last 5 years are shown.

Presentations und Conferences

Talks

  • Rudholzer, E., & Utz, S. (2025, May 27-29). Science communication on social media: Are users confused who’s speaking? Public Communication of Science and Technology (PCST) 2025. University of Aberdeen, UK. [Talk]
  • Rudholzer, E., & Utz, S. (2025, April 2-4). Skimming content on social media: Are users susceptible to misinformation? Combating misinformation in the digital age: Cognitive biases, societal challenges and Ethical Considerations. Leibniz-Institut für Wissensmedien (IWM), Tübingen. [Talk]
  • Rudholzer, E., & Utz, S. (2025, June 11-16). Who said what? Confusing scientists and laypeople on social media. 75th International Communication Association Conference (ICA). Denver, CO, USA. [Talk]

Poster presentations

To overview
  • Rudholzer, E., & Utz, S. (2024, July 16-18). Role-blurring on social media in science communication. International Conference on Social Media & Society (SMSociety). London College of Communication (LCC), University of the Arts London (UAL), UK. [Poster presentation]
  • Rudholzer, E., & Utz, S. (2024, October 1). Social media and science communication: Do users confuse the roles of senders? Listen to the (real) experts: Die Rolle von Forschenden in den sozialen Medien in Krisen. Kaiserin-Friedrich-Stiftung, Berlin. [Poster presentation]