Nora Hampel has been a researcher at the IWM in the Social Processes lab since April 2022. As part of her doctorate, which she completed in cooperation with Daimler AG on the ARENA2036 research campus, she has been an associate researcher at the IWM since 2018. Her research focuses on the acceptance of digital technologies as well as on whether and how the simultaneous activation of conflicting thoughts or goals (e.g., through co-opetition, i.e., situations characterized by both cooperation and competition) promotes cognitive flexibility and thereby reduces negative consequences, such as making suboptimal decisions or the emergence of stereotypes. In doing so, she combines basic and applied research.

Nora Hampel studied psychology (M. Sc. 2018) at the Eberhard Karls University Tübingen and completed her doctorate (Dr. rer. nat.) in November 2021 at the Eberhard Karls University Tübingen and the IWM. In her dissertation, she investigated how digital technologies can be successfully introduced, with a focus on developing interventions to increase employee motivation. During her studies, she worked as a research assistant and tutor for statistics, research methods and psychometrics.