Scientist

Dr. Nora Hampel

Dr. Nora Hampel

Portrait of Nora Hampel

Nora Hampel has been a research associate at the IWM since April 2022. Her research focuses on the acceptance of digital technologies and the user-centered design of technological innovations. The goal is to promote positive attitudes and reduce resistance among users. She combines psychological basic research with applied questions related to digital transformation. She completed her PhD in cooperation with Mercedes-Benz AG at the research campus ARENA2036.

Main research topics

  • Acceptance of digital technologies
  • Design and implementation of technological innovations (Change Management)
  • Research on motivation and psychological needs
  • Intervention research

Dr. Nora Hampel

Schleichstr. 6

72072 Tübingen

Room 6.522

+49 7071 979-0n.hampel@iwm-tuebingen.de

Lab membership

Other infos

Research Gate

Research Gate

Projects

Projects with a current term and projects that have taken place in the last 5 years are shown.

Publications

  • Hampel, N., Sassenberg, K., Scholl, A., & Ditrich, L. (2024). Enactive mastery experience improves attitudes towards digital technology via self-efficacy – a pre-registered quasi-experiment. Behaviour & Information Technology, 43(2), 298-311. https://doi.org/10.1080/0144929x.2022.2162436

    Open Access

  • Hampel, T., & Hampel, N. (2023). Returning to the workplace after COVID-19: determinants of employee preferences for working onsite versus working from home in generation Y. Decision, 50(3), 321-331. https://doi.org/10.1007/s40622-023-00363-y

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  • Hampel, N., Sassenberg, K., Scholl, A., & Reichenbach, M. (2022). Introducing digital technologies in the factory: Determinants of blue-collar workers’ attitudes towards new robotic tools. Behaviour & Information Technology, 41(14), 2973-2987. https://doi.org/10.1080/0144929x.2021.1967448

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  • Hampel, N., & Sassenberg, K. (2021). Needs-oriented communication results in positive attitudes towards robotic technologies among blue-collar workers perceiving low job demands. Computers in Human Behavior Reports, 3, Article 100086. https://doi.org/10.1016/j.chbr.2021.100086

    Open Access

CV