2019-10-07 | Pretty yes, but comprehensible? Julia Moritz defends dissertation on interactive infographics
Infographics visualize concentrated knowledge. But does this type of picture also say more than a 1000 words? Although the designs of icons, arrows and numbers may be nice to look at, viewers often have difficulties identifying the relevant information. This could be easier with infographics being interactive.
Learners can solve task better with infographics if the format and the content can be changed interactively state the result of Julia Moritz’ dissertation. The doctoral student of the Realistic Depiction Lab at the IWM examined in five experiments with a total of 650 subjects, how the so-called representation control of infographics affects the understanding of the content. Her studies show that almost all users took the opportunity to strategically reorganise and reduce information in a graphic on fictitious election results. Thus, the subjects were better able to retrieve specific information of the graphics. The overall understanding of the infographics’ structure, however, could not be improved by the representation control. The results of the studies presented by Moritz in her successful defence on 2nd of October are particularly relevant for the conception of infographics in digital newspapers or learning materials.