2018-07-10 | SCIENCE-FLASHMOBS IN SHOPPING MALLS? Ulrike Cress about public relation and the social utility of science at the Euroscience Open Forum (ESOF) in Toulouse
From scientific output to scientific use: Researchers from France, Germany, Italy and Spain discuss on the ESOF 2018 in France today how science communication and public relations can be improved. The panel is part of the 6-day conference on “Sharing Science – Towards new horizons”. The science of the future addresses topics like the development of robotics and artificial intelligence, big data and health, computerised intelligent home and town systems, fact checking as well as questions on ethic, risks and security.
Head of the Leibniz-Instituts für Wissensmedien (IWM) Prof. Dr. Ulrike Cress participates with researchers of Baden-Württemberg international (bw-i), the German Research Foundaiton (DFG), the Institute for Research in Biomedicine Barcelona (IRB), the Institute for Electromagnetic Sensing of Environment (IREA-CNR) and the Maison des mathématiques et de l'informatique de Lyon (MMI Lyon) in a panel of the section “Social utility of Science”. The panel addresses the efforts of scientific experts and organization to contribute to social utility of science through outreach activities. It opens the discussion whether the values inherent in scientific careers need re-assessment, if the mission of scientific communication is to be pursued with a stronger dedication from scientists.
Cress emphasizes the relevance of science for knowledge transfer and the comprehensibility of research for the public: “Science still naively assumes that laymen comprehend the relevance of research findings. Unfortunately, empirical studies often show that for laymen results from science are only one voice among many.”